DiVino Status
The more you spend with DiVino, the more privileges you unlock.
DiVino Status rewards you with exclusive benefits including birthday bottles, additional discounts on wine purchases, complimentary tastings, wine dinner offers, travel savings and more – as a thank you for choosing DiVino.
Grand Tour members are automatically upgraded to Cru status, so you can begin enjoying benefits immediately.
Your Status is based on your annual spend and unlocks richer benefits as you move through the tiers: Cru, Premier Cru, Grand Cru and Grand Cru Classé.
Your spend accumulates across the calendar year and resets on 1 January.
Once you reach a status level, you enjoy those benefits immediately and throughout the following year.
For example: if you reach Grand Cru during 2026, you will enjoy Grand Cru benefits immediately and throughout 2027. To maintain that status, you would need to reach Grand Cru again during 2027 to enjoy the benefits in 2028.
You’ll also continue to earn rewards through DiVino Points , with 1 point earned for every $1 spent.
Think of it as your way to enjoy even more of Europe with every order.
Status Ladder
As your spend grows during the year, you unlock higher levels and richer rewards.
Spend $1,000
or join the Grand Tour
Spend $2,000
Spend $3,000
Spend $4,000
| Benefit | Cru | Premier Cru | Grand Cru | Grand Cru Classé |
|---|---|---|---|---|
| Grand Tour member pricing (~20% cheaper than retail) | ✓ | ✓ | ✓ | ✓ |
| Priority access to limited wines & events | ✓ | ✓ | ✓ | ✓ |
| Birthday bottle (spend $2k+) | — | ✓ | ✓ | ✓ |
| Discount on additional wine purchases | — | 5% off | 7% off | 10% off |
| Free wine tastings | 1 per year | 2 per year | 3 per year | 6 per year |
| Wine dinner discount | 10% off | 50% off | 75% off | 2 free per year |
| Travel trips | 3% off | 5% off | 7% off | 10% off |
| Annual cellar surprise bottle | — | — | — | ✓ |
Status and DiVino Points work alongside each other, so you can unlock tier benefits while also earning points on every purchase.